I am an award-winning editor, journalist and novelist who has worked across the national press, women’s glossies, weeklies and digital channels for more than twenty years. Most recently, I was the editor-in-chief of Condé Nast Brides, where I headed up the market-leading print title, consistently the UK’s No1 best-selling bridal brand. I oversaw all the digital channels – with a total social following of nearly four million – and the events, including the largest live event, Brides the Show, all of the seasonal catwalk shows and the new Brides Beauty Hub.
One of the most satisfying elements of the job was the huge variety of brands that I worked with, helping to promote their businesses through well-thought-out creative projects that we knew our readership would immediately respond to. I loved getting close to the dedicated and loyal readership, couples all over the country who trusted us to guide them through one of the most important stages of their lives. After eight years in the job, it was still just as fascinating and inspiring . It also helped me to achieve the long-held dream of becoming a published author. June 2018 saw the launch of my debut novel, The Almost Wife, with a follow-up, What I Didn’t Say, published in October the same year.
Today I write for other leading titles including The Sunday Times Style, The Mail On Sunday‘s YOU magazine, The Telegraph, the Tatler Weddings Guide, Glamour and Stella magazine. I am also one of the Mail on Sunday’s regular fiction and non-fiction book reviewers.
I split my time between London and the Cotswolds where I live with my husband and two daughters.
All my latest work for Condé Nast Brides and beyond
Special Project: Faces of the Pandemic
I am the lead interviewer for Faces Of The Pandemic, a collection of fifty biographical portraits and profiles that lay bare the impact of Covid-19 on a diverse population – and the intense human spirit needed to defeat it. The project was launched in September 2020 with exclusive coverage in YOU magazine.
The Almost Wife
A royal photographer who refuses to shoot ugly people, a planning-obsessed father-of-the-bride, a family-phobic groom who wants sex, not love and three-brides-to-be all racing towards the perfect day. But only two will make it up the aisle – and only one will marry. In between the acres of tulle, towering cakes and David Austin roses, who will emerge happy ever after and whose choices will have devastating consequences no one could predict?
Praise for The Almost Wife
‘Heartbreaking and uplifting, have tissues to hand, an emotional rollercoaster.’ Adele Parks, bestselling author of I Invited Her In
‘Uplifting, nuanced and heart-breaking, The Almost Wife has more layers than any wedding cake.’ Penny Parkes, bestselling author of Out of Practice
‘The ideal book to help you deal with post-summer blues.’ Hello! magazine
‘Heralding the arrival of an exciting new voice in women’s fiction, this is brilliantly written.’ Heat magazine
‘An emotional page-turner, full of glossy insider details, you’re in for tears and tulle aplenty.’ Stella magazine
‘A gripping take on love and marriage that will fuel your wedding season.’ Cosmopolitan
‘A charming, frothy book that packs an emotional punch.’ Red magazine
‘Nobody is more qualified to write about weddings than Brides editor Jade Beer. Her novel is laugh-out-loud in parts, it will bring a tear to your eye in others. An irresistible, feel-good read.’ Catherine Isaacs, author of You, Me, Everything
‘I laughed like a bridesmaid on a hen night, I cried like the mother of the bride. A book to restore your faith in love.’ Erin Kelly, bestselling author of He Said She Said
‘A fun, glamorous story that sparkles with insider detail.’ Polly Williams, bestselling author of The Rise and Fall of a Yummy Mummy
‘As frothy and heart-warming as a summer wedding – perfect for reading by the pool, cocktail in hand.’ Rosanna Ley, bestselling author of The Villa
What I Didn’t Say
Betsy is the happily engaged twenty-something whose eyes should be all over her wedding plans but are all over another man instead. Her mother Helen is playing the part of the ecstatic mother-of-the-bride, while keeping her own secret love affair under wraps. Nat, who lies for a living, is questioning how much longer she can keep it up. And Jenny, full of love, desperate to be loved back and about to tell one tiny fib that will spark a hundred more.
Praise for What I Didn’t Say
‘A warm and engrossing read about love and expectations. Beer is the editor of Brides magazine, so is ideally placed to describe every nuance of this gorgeous, glossy world.’ Sara Lawrence, The Daily Mail
‘Poignant, emotional and beautiful, prepare to have your heart broken in the best possible way.’ Isabelle Broom, Heat magazine
‘I sobbed for about 30 minutes when I finished it… So real and human that I felt I had gone on an emotional journey with the characters… This book is so good.’ Musings of a Tired Mummy
‘A beautiful, poignant, thought-provoking story. It will make you smile, cry and perhaps have some self-reflection. I am so glad that I had the opportunity to read this gem and can’t recommend it enough.’ A Haven for Book Lovers
‘This book whisked me away… I ran the full gauntlet of emotions with them, laughing some big dirty laughs and then sadly sniffling my way through the pages. It both broke and then mended my heart… realistic and also very touching.’ Between My Lines
‘A beautiful, moving and touching story… delivers a heart-warming and emotional story that is sure to make you laugh and cry and hope that the story never ends… Have a box of tissues ready because the tears will come, a lot. I do not think this book can have been any more perfect!’ Sinfully Wicked Book Reviews, 5 stars
‘Emotional, charming and light-hearted… there were extremely emotional thoughts and reflections from mother to daughter that I found deeply touching.’ Two Sisters Lost in a Coulee Reading
‘Blew me away… a tender, enchanting read which tugs on the heart strings left, right and centre. Jade Beer has once again showcased her beautiful, beautiful way of storytelling and I have to say that she has done every one of her characters proud. An enchanting, escapism of a read.’ The Writing Garnet, 5 stars