I am an award-winning editor, journalist and novelist who has worked across the national press, women’s glossies, weeklies and digital channels for more than twenty years. Today, I am the editor-in-chief of Condé Nast Brides, where I head up the market-leading print title, consistently the UK’s No1 best-selling bridal magazine. I also oversee all our digital channels – now with a total social following of nearly four million – and our events, including our largest live event, Brides the Show, all of our seasonal catwalk shows and the new Brides Beauty Hub.
One of the most satisfying elements of the job is the huge variety of brands that I get to work with, helping to promote their businesses through well-thought-out creative projects that we know our readership will immediately respond to. I also love getting close to our dedicated and loyal readership, couples all over the country who trust us to guide them through one of the most important stages of their lives. Even after seven years in the job, this is still as fascinating and inspiring to me as it ever was. It has also helped me to achieve the long-held dream of becoming a published author. June 2018 saw the launch of my debut novel, The Almost Wife, with a follow-up, What I Didn’t Say, published in October the same year.
I also write for other leading titles including The Sunday Times Style, The Mail On Sunday‘s YOU magazine, The Telegraph, the Tatler Weddings guide, Glamour and Stella magazine.
I split my time between London and the Cotswolds where I live with my husband and two daughters.
All my latest work for Condé Nast Brides and beyond
TV & film
Live with Sophia Money-Coutts for the launch of Tatler Weddings 2017
Designer interviews, Facebook Lives, Brides The Show highlights, reader events and national news appearances
The Almost Wife
A royal photographer who refuses to shoot ugly people, a planning-obsessed father-of-the-bride, a family-phobic groom who wants sex, not love and three-brides-to-be all racing towards the perfect day. But only two will make it up the aisle – and only one will marry. In between the acres of tulle, towering cakes and David Austin roses, who will emerge happy ever after and whose choices will have devastating consequences no one could predict?
Praise for The Almost Wife
‘Heartbreaking and uplifting, have tissues to hand, an emotional rollercoaster.’ Adele Parks, bestselling author of I Invited Her In
‘Uplifting, nuanced and heart-breaking, The Almost Wife has more layers than any wedding cake.’ Penny Parkes, bestselling author of Out of Practice
‘The ideal book to help you deal with post-summer blues.’ Hello! magazine
‘Heralding the arrival of an exciting new voice in women’s fiction, this is brilliantly written.’ Heat magazine
‘An emotional page-turner, full of glossy insider details, you’re in for tears and tulle aplenty.’ Stella magazine
‘A gripping take on love and marriage that will fuel your wedding season.’ Cosmopolitan
‘A charming, frothy book that packs an emotional punch.’ Red magazine
‘Nobody is more qualified to write about weddings than Brides editor Jade Beer. Her novel is laugh-out-loud in parts, it will bring a tear to your eye in others. An irresistible, feel-good read.’ Catherine Isaacs, author of You, Me, Everything
‘I laughed like a bridesmaid on a hen night, I cried like the mother of the bride. A book to restore your faith in love.’ Erin Kelly, bestselling author of He Said She Said
‘A fun, glamorous story that sparkles with insider detail.’ Polly Williams, bestselling author of The Rise and Fall of a Yummy Mummy
‘As frothy and heart-warming as a summer wedding – perfect for reading by the pool, cocktail in hand.’ Rosanna Ley, bestselling author of The Villa
What I Didn’t Say
Betsy is the happily engaged twenty-something whose eyes should be all over her wedding plans but are all over another man instead. Her mother Helen is playing the part of the ecstatic mother-of-the-bride, while keeping her own secret love affair under wraps. Nat, who lies for a living, is questioning how much longer she can keep it up. And Jenny, full of love, desperate to be loved back and about to tell one tiny fib that will spark a hundred more.
Jade is represented by Araminta Whitley at Lucas Alexander Whitley literary agency Araminta@lawagency.co.uk
Work with me
‘Jade is, without doubt, the best editor I have ever worked for. She beams with reassuring confidence, optimism and patience, which tangibly puts her team at ease and makes them feel part of her crew. In a competitive and highly pressured work environment, Jade’s lack of ego and ability to self-edit out of respect for her colleagues made our office feel grown-up, relaxed and efficient – the recipe for a very happy space filled with creativity, enthusiasm and fun. Her sense of fairness and her discretion when managing staff are both fantastic and inspiring qualities. During my time working with Jade I produced my best work, which goes to show what a brilliant manager, editor, collaborator, mentor and friend she was. The truth is that when I left that role, the hardest part wasn’t stepping away from a magazine I adored, it was saying goodbye to Jade.’
‘Jade’s easy-going, passionate personality made me connect straight away and it was like a breath of fresh air to hear her stories and her incredible knowledge of the bridal world! It’s been such a pleasure to work with Jade and her top team of editors.’
‘Jade is one of those rare editors who manage to combine razor-sharp creative thinking with a genuine passion for the commercial side of the business. In the seven years we worked together on Brides, we produced some of the most commercially successful issues and campaigns in the brand’s sixty-plus-year history. She can turn even the most flat and pedestrian client brief into something that inspires her readership and sets the social channels alight, mobilising a brand’s reach in the most effective way possible. I valued our working relationship very highly and have not given up hope that one day we will be reunited. She is, quite simply, one of the best!’
‘Jade has been a tremendous support, giving us valuable advice in the early stages of launching our own business. We could never have anticipated the level of guidance and encouragement we have received, particularly from someone of Jade’s status and position. We have benefited greatly from her knowledge and experience, and we could not be more grateful!’
‘When it comes to telling our bridal stories, Jade is always our first port of call. We know that she can translate our collections into beautiful, authentic and engaging features and shoots. She creates magic within her magazine that enables brides to dream. Jade understands her readers needs and never fails to deliver.’
‘Jade is one of the most high-profile and trusted bridal experts. As Editor in Chief at Condé Nast Brides, she has brought a contemporary approach to the world of bridal. Her energy, passion and understanding make her an absolute pleasure to work with.’
‘Nobody on earth knows more about the bridal world than Jade Beer. She is the undisputed Queen of Weddings, the David Attenborough of the aisle, the Andy Murray of matrimony, the Mary Berry of wedding receptions… She has seen it all.’
‘Jade’s hard work ethic and fun-loving approach, fuelled by her quick wit and fine attention to detail, have carved her a place as an admirable figure at the head of Brides. It’s always such a pleasure to see and work with Jade on every level.’
‘We have had the pleasure of working with the inimitable Jade Beer for many years across Claridge’s, The Connaught and The Berkeley. Her creativity, unbeatable knowledge and address book of wedding contacts – and, of course, her sense of fun and enthusiasm – ensure she’s our first port of call for anything in the bridal world.’
‘Jade Beer is a force to be reckoned with. Her brilliant commercial mind, self-confidence and whipsmart sense of humour make her both an impressive editor and a wonderful confidante. I value her opinion and insight hugely and am proud to call her a friend.’
‘Jade is one of those rare people who can combine impeccable business sense with an innovative editorial eye and inspiring mentoring. As a new bridal brand, her insight and support has been instrumental in the success of my business. Her editorial coverage really helped to set the tone for my brand and was critical to securing my initial stockists. She also introduced me to my London partners who continue to champion my brand because the fit was so great. Jade is a very warm and dynamic person who I love seeing on a personal and professional level and hope to work with for many years to come creating innovative and inspiring content for today’s modern bride.’